Promotional leaflets pt.1
There are promotional leaflets trying to sell you products. They are blunt, honest (about their sales intentions, perhaps not the products advertised) and straightfoward. Then there are promotional leaflets trying to sell you an idea of a lifestyle - that idea is supposed to make you crave relics in the form of conspicous consumption goods so you too can live the dream - by proxy at least. This post will be about a fancy leaflet from the second category put out by an upscale ragtrading outfit called Giorgio Armani S.p.A., a company you may be familiar with. Now that club took over a little publication called Westuff magazine in 1987, a magazine cofounded- and edited by a young Mr. Stefano Tonchi. From 1984 to 1987 Mr. Tonchi served as an editor and art director. Westuff, which became Emporio Armani magazine was published biannualy from 1987 to 1997 under the art direction of Rosanna Armani — as
a sophisticated marketing tool an experimental publication that tried to sell you this EA lifestyle dabbled in the worlds of art, fashion and culture.
Now for better or worse I happen to like this stuff, I like the overall Armani look - or aesthetic if you can call it that (do click this link). So I was quite pleased to find a considerable amout of scans from EA magazine issues from the early ninities uploaded to the awesome fashion magazine and print ad repository that is VFILES. A user who calls himself armanimag uploaded them and there is work there from photographers like Mario Testino, Michel Comte, Roxanne Lowit, Aldo Fallai, the list goes one. I took the liberty to share some of my favourite magazine scans here,
as pearls for you swine, eh for your consideration. In no particular order, from different years, but mostly from fall/winter issues and mostly in moody black and white. Click here for part two and here for part three. Click on the images to enlarge them - c’mon you know the drill.